As part of the 2nd Ho Chi Minh City Short Film Festival Week 2026, this morning (June 5), the Ho Chi Minh City Department of Culture and Sports, in collaboration with the Department of Education and Training and relevant partners, held the launch ceremony for the City of Film brand identity and officially announced the “Building Cinema in Schools” initiative at Le Quy Don High School, Ho Chi Minh City.
The City officially launched the City of Film brand identity and announced the “Building Cinema in Schools” initiative.
The event was attended by Mr. Huynh Cong Khoi Nguyen – Head of the Film Archives and Distribution Division, Vietnam Film Institute; Mr. Truong Thanh Phuong – Deputy Head of the Arts Division, Ho Chi Minh City Department of Culture and Sports; Director Lam Le Dung – Vice Chairman of the Ho Chi Minh City Cinema Association; Mr. Tran Quy Binh – Deputy Director of the Ho Chi Minh City Arts Center; Director Khoa Nguyen – Director of MTH Film and Technology Joint Stock Company; Director Dao Minh Uyen; and Director Le Chi Na.
The City of Film brand identity features the letter “H”—representing Ho Chi Minh City—formed by two intertwined strips of film. The gold color symbolizes creativity and artistic expression, while the blue represents modernity, professionalism, and international integration.
The gradient effect connecting the two sides of the “H” symbolizes the connection between people, stories, and cinema. The film reel icon beneath further emphasizes the spirit of visual storytelling and the continuous flow of cinema. Overall, the logo portrays Ho Chi Minh City as a dynamic and creative metropolis, as well as a destination for filmmaking—where stories come to life through film.
The City of Film Brand Identity
Regarding the implementation of the “Building Cinema in Schools” initiative, Director Khoa Nguyen – Director of MTH Film and Technology Joint Stock Company, the initiative's coordinating and supporting partner, shared:
“We will organize knowledge-sharing sessions and exchanges with domestic and international experts, as well as workshops for filmmakers, especially young people, including high school and university students. We will also expand our ‘multi-skilled artist’ training program to help develop the next generation of film professionals.”
Director Khoa Nguyen shared insights on the implementation of the “Building Cinema in Schools” initiative.
During the event, the organizing committee also announced the Short Video Clip Creative Competition for Students. Following the announcement, students had the opportunity to interact directly with filmmakers to gain a deeper understanding of the competition, as well as learn how to develop a short film—from the initial idea to the production process.
In the final session of the program, students had the opportunity to watch two outstanding award-winning short films from the 1st Ho Chi Minh City Short Film Festival: The Miraculous Homecoming, directed by Dao Minh Uyen, and The Woman at the Bus Stop, directed by Le Chi Na.
Students watched The Miraculous Homecoming, directed by Dao Minh Uyen.