Sáng ngày 22-11, trong khuôn khổ Liên hoan phim Việt Nam lần thứ 24On the morning of November 22, within the framework of the 24th Vietnam Film Festival, the seminar “Development of the Film Industry in the New Era” took place in Ho Chi Minh City. The event attracted numerous leaders from the cultural sector, management agencies, industry practitioners, and film enterprises, creating a vital forum to discuss the future of Vietnamese cinema.
Attendance of Central and Local Leaders
The seminar was attended by Deputy Minister of Culture, Sports and Tourism Ta Quang Dong; Dr. Tran Thi Phuong Lan, Director General of the Department of Culture and Arts (Central Propaganda Department); Assoc. Prof. Dr. Bui Hoai Son, Standing Member of the National Assembly's Committee for Culture and Education; Director General of the Cinema Department Dang Tran Cuong; Deputy Director of the Ho Chi Minh City Department of Culture and Sports Nguyen Thi Thanh Thuy… along with experts, artists, and representatives of film enterprises.
The discussion session was moderated by Ms. Dinh Thi Thanh Huong, Vice Chairwoman of the Board of Directors of Galaxy Group.
The Seminar “Development of the Film Industry in the New Era” on the morning of November 22 – Photo: TTO
Culture – A Pillar of Development on Par with Economy and Politics
The theme of the first discussion session focused on the development of the national film industry in the new era.
Dr. Tran Thi Phuong Lan shared insights on the keyword “New Era”, which will be established from the 14th National Party Congress. This concept aims toward two milestones: the 100th Anniversary of the founding of the Country (2045) – when Vietnam becomes a developed, high-income country; and the 100th Anniversary of the founding of the Party (2030) – when Vietnam becomes a developing country with modern industry and upper-middle income. công nghiệp điện ảnh dân tộc trong kỷ nguyên mới.
TS. Trần Thị Phương Lan chia sẻ về từ khóa “kỷ nguyên mới”, từ khóa này sẽ được xác lập từ Đại hội XIV của Đảng, tức sang năm, hướng tới hai mục tiêu: 100 năm thành lập nước (năm 2045) – Việt Nam sẽ trở thành nước phát triển, có thu nhập cao và 100 năm thành lập Đảng (năm 2030) – Việt Nam sẽ trở thành nước có nền công nghiệp phát triển, thu nhập trung bình cao.
Dr. Tran Thi Phuong Lan stated: “It is encouraging that the Party's viewpoint on cultural development is highly consistent. In the draft documents for the upcoming 14th Party Congress, culture continues to be elevated to a high position, on par with economy, politics, and society; it constitutes an endogenous strength, a resource for national development, and is further defined as a 'social regulator'.”
Dr. Tran Thi Phuong Lan sharing at the Seminar – Photo: TTO
At the seminar, Ms. Dinh Thi Thanh Huong presented a positive growth picture of the Vietnamese film market. Post-COVID-19, Vietnamese cinema has grown by over 20% compared to 2019. In 2025, Vietnamese films are projected to achieve a 62% market share – a record figure. She assessed this as a “resounding success” owed to the efforts of the professional community and the support of state management agencies.
Assoc. Prof. Dr. Bui Hoai Son affirmed that branding is the key to developing the cultural industry, from the brands of directors and actors to film festivals. He expressed confidence that Ho Chi Minh City is fully capable of organizing an international film festival with a unique identity, distinct from other domestic film events.
Assoc. Prof. Dr. Bui Hoai Son also emphasized that cinema must develop according to the cultural industry model, linked with the national brand. He argued that perfecting the Law on Cinema is essential to remove obstacles regarding policies on investment, tax, and land—factors directly impacting the industry's growth.
Assoc. Prof. Dr. Bui Hoai Son – Standing Member of the National Assembly's Committee for Culture and Education – Photo: TTO
Filmmakers: Innovating While Preserving Vietnamese Identity
Director Victor Vu outlined three key factors for the sustainable development of Vietnamese cinema: constantly innovating and keeping up with the audience; investing seriously in scripts, visuals, and sound; and preserving Vietnamese identity in storytelling. “When a film touches the audience's heart, the chance of success is very high,” said Victor Vu.
The Seminar “Development of the Film Industry in the New Era” opened up many strategic perspectives and practical solutions for Vietnamese cinema. In the context of a robustly growing market, the nexus between cultural identity, innovation, and policy perfection is viewed as the fundamental platform for Vietnamese cinema to advance further in the future.